Buff Gift Sets Packaging
Elevating Buff City Soap’s Gifting Experience
Buff City Soap recognized a growing opportunity to improve its gifting offerings after identifying key unmet needs from both customers and franchise owners. While franchise owners were eager to introduce curated gift sets as a new product line, the brand's current options were limited to basic gift wrapping (such as gift bags, boxes, tissue paper and ribbon) that failed to meet shopper demand for convenient, ready-made presents. Additionally, customers expressed desire for an easier way to sample multiple products or find gifts at different price points, highlighting the need for more versatile and appealing gifting solutions to enhance their shopping experience.
Client
Buff City Soap
Role
Design
Deliverables
Three gift box designs featuring Buff’s top scents, combining vibrant visuals with functional layouts for varied price points and gifting needs
Design & Creative Approach
Design Inspiration: Each gift box was inspired by Buff’s signature swirl motif and tied to a best-selling scent:
Intro Box: Featured a blue swirl for the “Narcissist” scent.
Mid-Tier Box: Featured a purple swirl for the “Magnolia” scent.
High-Tier Box: Featured a pink swirl for the “All Hail the Queen” scent.
Illustrations and Details: Added illustrations to the back of each box, breaking down the products included inside for a clear and informative customer experience.
Future Customization: Introduced button stickers to label additional scents, featuring the scent’s color and name for easy identification and flexibility for future gift box customization.
The Outcome
The new gift boxes were met with immediate enthusiasm from franchise owners, quickly becoming a standout addition to their product lines. Perfectly timed for key shopping seasons, the gift sets became a centerpiece of holiday promotions—from Mother’s Day to the Holiday Season—boosting sales and strengthening customer engagement. Their convenience and curated appeal resonated with shoppers, offering an ideal solution for those discovering Buff City Soap’s products or seeking thoughtful, last-minute gifts. This innovation not only elevated the brand’s gifting portfolio but also enriched the overall customer experience.