Buff City Soap - Animated Social
Bringing Buff City Soap’s Brand to Life Through Animation
Buff City Soap, a handmade soap making company, was undergoing a complete social media refresh, facing the following challenges:
Stakeholders and franchise owners felt the heavy use of static graphics did not adequately showcase the beauty and natural qualities of Buff City Soap’s products.
Animated content was lacking across all social channels, despite the growing popularity of video and animation on social media platforms.
There was a need to create content that resonated with the brand’s primary audience—middle-aged women, mothers, and their families—while aligning with Buff City Soap’s whimsical and natural aesthetic.
Client
Buff City Soap
Role
Animation Direction + Design
Deliverables
Establish Buff’s Animation Direction & produce animated social content that supported quarterly goals
Design & Creative Approach
Animation Work: Produced numerous animated social media highlights featuring product showcases, sales promotions, holiday campaigns, and more.
Brand Alignment: Designed animations to reflect Buff City Soap’s whimsical and approachable brand identity using the following:
Swirl animations to mimic the motion of soap makers mixing products, creating a sense of craftsmanship and authenticity.
Bouncing text and images to convey the brand’s bubbly and playful personality.
Illustration-heavy designs to highlight the brand’s signature scent illustrations and maintain visual consistency.
The Impact
Brand Transformation: Successfully brought Buff City Soap’s brand to life through animation, creating a dynamic and engaging social media presence.
Animation Voice: Established a consistent animation style across all channels, enhancing the brand’s storytelling and visual appeal.
Audience Growth: Collaborated with the social media coordinator to support Buff City Soap’s following by 50,000 during my tenure, demonstrating the effectiveness of the animated content strategy.