Spool Podcast
Unwinding the visual identity of Bass Podcast
The Bass School's communications team aimed to establish Dean Nils Roemer as a forward-thinking leader through Spool: Unwinding with Dean Nils Roemer—a strategically branded podcast that elevated the school’s global profile. By facilitating insightful conversations with industry leaders across disciplines, the series not only amplifies Dean Roemer’s thought leadership but also repositions the school as a vibrant center for cross-sector dialogue.
Client
The Bass School at UT Dallas - Leadership & Communications
Role
Design + Animation
Deliverables
A full visual identity for Spool podcast, including a custom animated intro sequence that established brand recognition at the start of each video episode.
Design & Creative Approach
Inspiration: The name “Spool” served as the foundation for the design concept. It symbolizes the idea of threads of conversation coming together to form a cohesive and meaningful dialogue.
Design Elements:
A tactile, hands-on aesthetic inspired by the manual process of threading spools.
Textured imagery, printmaking-style illustrations (e.g., stamps), and yarn were incorporated to evoke a sense of craftsmanship and creativity.
Intro Animation: Create an engaging intro animation that captures the podcast’s handmade, thoughtful spirit.
Utilized stop-motion visual feel to craft a gritty, tactile feel for each scene leading up to the podcast title card.
Designed the animation to reflect the podcast’s core theme of weaving together ideas and conversations.
The Outcome
Dean Nils Roemer officially approved the "Spool" branding, establishing the podcast's distinctive visual identity. Now shared across both the Bass School's and Dr. Roemer's social media channels, the podcast reaches a diverse and growing audience. Available on YouTube, episodes consistently attract hundreds of views each, successfully positioning "Spool" as an influential platform for thought leadership and intellectual engagement within the academic community and beyond. The podcast's expanding reach and strong viewer engagement demonstrate its effectiveness in amplifying the Bass School's voice and fostering meaningful dialogue.